Assignment:
Marketing Challenges in a New Economy
Read the article: "Airbnb and the Unstoppable Rise of the Share Economy". A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.
• Explain how this concept is disrupting our traditional economy.
• Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.
The paper
• Must be three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a separate title page with the following:
o Title of paper
o Student's name
o Course name and number
o Instructor's name
o Date submitted
• Must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbookFinch, J. (2012). Four (4) sources or more.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. No Plagiarism and the sources must be done correctly in APA
Text (Must be added to the reference)
Finch, J. (2012). Managerial marketing. San Diego, CA: Bridgepoint Education, Inc
Article
Geron, T. (2013, January 23). Airbnb and the unstoppable rise of the share economy. Forbes. Retrieved from
https://www.forbes.com/sites/tomiogeron/2013/01/23/airbnb-and-the-unstoppable-rise-of-the-share-economy/.
https://www.forbes.com/sites/tomiogeron/2013/01/23/airbnb-and-the-unstoppable-rise-of-the-share-economy/#3fa9588e6790