Marketing campaigns-advertising seldom controls behavior


Problem: Robert L. Arrington argues that advertising seldom controls behavior or creates wants that are not rational or truly those of the consumer. Given what you know about the marketing campaigns, do you agree? Why, or why not?

Please use: Beauchamp, T. L., Bowie, N. E., & Arnold, D. G. (2009). Ethical theory and business (8th ed.). Upper Saddle River, NJ: Prentice Hall.

At least 200 Words.

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Marketing Management: Marketing campaigns-advertising seldom controls behavior
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