In order to reach clients, potential donors, and volunteers, NPOs need a marketing orientation and must communicate their message effectively. How does an NPO adopt a marketing orientation?
One step is to differentiate services and programs; even though the overall mission may be universal, NPOs often have different programs or services for their various audiences or constituents. Before an NPO can differentiate its products, however, it must determine its audiences' needs and wants.
It also needs to consider how to communicate with its audiences to determine those needs and wants as well as to market its programs. In this Application, you will consider the strategies you might employ to create a marketing orientation for your Final Project NPO and to communicate effectively with your audiences.
To prepare for this assignment:
Summarize the primary message of your NPO.
Describe the target audience(s) for your message.
Describe 2-3 marketing and/or communication strategies that you would follow to reach your audiences and create a successful marketingorientation.
Justify your selections: explain why you selected each and indicate what result you would expect from each.