The Scenario & Challenge
You have been hired as a marketing analyst for a national chain of pastry shops that is considering the establishment of a retail store in Southeast Shreveport, Louisiana (zip code 71105/71106). Your first assignment is to (1) conduct an investigation of the types of consumer groups that are drawn to such shops currently situated in the given vicinity and (2) provide a report detailing your findings. This will be used by the corporate headquarters as a baseline assessment to determine if a "fit" exists between the retailer and the noted customer base.