Marketing an Exception
Question 1. Is it okay to promote the best possible results - even when they are not the norm? For example, you can lose 15 pounds in 1 week; or your company can save 50% by switching services?
Internal Pricing
Question 2. If you sell your products online, how can you still control the pricing across borders?
Behavior
Question 3. I always think about what behavior I am rewarding when I create discounts. Is the behavior beneficial in the long-term? What long-term expectations may be set?
Question 4. When you are establishing your channel strategies, be sure to think about each channel team (marketing and sales) and consider the motivations of each group. What is your comments about channel strategies?
Question 5. Why are marketing channels and intermediaries necessary in foreign markets? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to be modified over time?
Question 6. What are some types and sources of conflict when establishing channels to foreign market entry for products or services?
Question 7. What are some factors companies must consider before attempting entering foreign markets? Assuming you were setting up a marketing program for a product in a foreign country, what should you take into consideration? How might international marketing benefit domestic countries?