PROBLEM:
Your company is considering marketing a low cost laptop computer that can be used by home users to access the Internet and run basic programs, such as word processing, tax computations and simple spreadsheets. The marketing department has an excellent database of previous customers which includes many of their email addresses.
1) Develop an email survey consisting of approximately TEN QUESTIONS that will help the department to target the demographic groups that would be most likely to purchase the product.
2) What sort of demographic information would the marketing department find useful?
3) Decide on which areas to address in the survey.