Marketing Research
Global Motors Questionnaire Designing
Design a questionnaire suitable for the administration to an online panel of adult consumers. The survey objectives relevant to questionnaire design for this phase of the research project include:
1. What are (prospective) automobile buyers' attitudes toward:
a. Gasoline use contribution to global warming
b. Global Warming
2. Do attitudes related to global warming vary by market segment? Market segments are defined by:
a. Demographics
- Age
- Income
-Education
- Gender
- Family Size
- Home town size
- Dwelling type
3. What are consumer preferences and intentions for various types of fuel-efficient automobiles?
a. One-seat, all-electric
b. Four-seat, all-electric
c. Four-seat gasoline hybrid
d. Five-seat diesel hybrid
e. Five-seat standard size gasoline
4. What are media habits of those who prefer the new automobile types?
a. Reading newspapers (local, state, national, etc.)
b. Watching TV (comedy, drama, sports, reality, etc.)
c. Listening to FM radio (easy listening, country, rock, oldies, etc.)
d. Reading magazines (general interest, business, science, sports, etc.)
5. What are the social media usage profiles of these consumers with respect to how often they engage in:
a. Online blogging
b. Content communities
c. Social network sites
d. Online games
e. Virtual worlds