Many analysts have claimed that the Beta Coefficient is not a useful tool to measure the Historical Market Risk of a Company's Stock. In fact, some have claimed it is a Hoax. Please research and read some of the work that claims Beta is not accurate. Then try to find some alternative measures that analysts claim are better than Beta. Once you have read various research, please give me your opinion on what method(s) are best to determine how a company will react to Market Risk? Are there better metrics than Beta? Your thoughts: