Manufacturers use promotional tools to coax distributors to focus on their products. Which of the following describes why manufacturers need to receive distributor support? Check all that apply.
Distributors’ revenues are independent of a manufacturer’s products, so there is little incentive for manufacturers to receive distributor support.
Distributor support is critically important for manufacturers to gain competitive advantages in the marketplace.
Manufacturers rely on distributor support in order to receive healthy returns on their channel investments.
Manufacturers do not need distributor support because they always sell direct to its customers.
Manufacturers that don’t receive distributor support tend to be disintermediated from the market.