Managing and Delivering Marketing Programs:
Part One:
Question 1. How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two-level channel it now uses?
Question 2. When motivating channel members, you have several sources of power from which to draw. Coercive Power, Reward Power, Legitimate Power, Expert Power, Referent Power. Give an example of how each can be used.
Part Two:
Visit the Peoples Web Site (www.peoples com.) After looking at the home page, follow the link to read about Online services and click for a demonstration of People's Online. Next, follow the Insurance link and dig deeper by clicking on Auto, Home, and Other Personal Insurance.
What role is Peoples.com playing in distribution of these insurance products?
What is the length of the channel the bank uses to distribute its own checking accounts products?
How would you describe the channel positioning of People Bank?
What is People's unique selling proposition (USP) OR unique value proposition?
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