Making Coca-Cola Ads work for PepsiMaking Coca-Cola Ads work for Pepsi, Co.
Prepared for: Pepsi Cola, Co
Prepared By: Yassier
Contents
Executive Summary
Memorandum
Introduction
Recommendations
conclusion
References
Executive Summary
This report is analyzing how Pepsi Cola can increase their sales by marketing as well or better than Coca-Cola.
Marketing strategies that can save us from declining sales
The market for soft drinks has a lot of room for growth. Information on how to keep your product on the market with great sales begins with your marketing strategy. When we read these points, we found that you could begin by spending more money on the advertising part of the business.
Next we have what the risks are. This ranges from how the market is spawned and how to avoid getting the ads mixed up with other drinks. This also includes different kinds of marketing strategies. You could try the GIF as coke did or you can use more ads on the web everyone is on some kind of social media.
Lastly we have the marketing analysis and training that we recommend you look over and think about giving your employees. Pepsi, Co is also a good company and hopefully we can help you with your marketing needs. Hiring a better marketing committee.
How we can help you
We can begin helping you by suggestions, advertisements, new jingles, and some other ideas. We will be glad to help you in these trying times. Marketing is expensive and if you spend a little more on marketing you will be on your way to the number one spot!
MEMORANDUM
This is the report you requested about the advertising and marketing help.
Introduction:
After you contacted us voicing your concerns about the marketing and advertising for your business, we have been hard at work finding the answers to your questions. You wanted to know how we can make your soft drink ads number one along with your Pepsi cola. Well now that were done looking into this for you, we have what you want to know. This includes how to avoid declining sales. We have also gathered data on how to budget for more money going towards marketing
Avoiding such cutbacks on marketing is not a very good idea. A cutback is rather simple as long as your drinks can maintain being number one, but at this point, it is not, so we are here to help. Regular people as well as movie stars could help in making your market better. Negative ads are not doing your company any good. Positive ads and people will help your business a whole lot more
The team around this project did an amazing job of gathering data and presenting it in an easy to read format. This is a group effort and I wouldn't be able to send this with out the help of Yassier, Noel and Carlo.
Thank you for the opportunity to help you shed some light on the situation and we hope after you go through this report with your colleagues we have answered all questions you may have had.
How to avoid being second place
The beverage industry is a huge one with many successful competitors. Pepsi Co can be the number one and dominate the beverage industry by optimizing and rapidly updating your marketing strategies into more effective one that can ensure the company's sustainability and more profits on the long run.
Introduction
Started in the late 1890's, Pepsi cola was founded by Caleb Bradham, a New Buern, N.C. pharmacist. In 1961 PepsiCo merged with Frito Lay. This new company reports sales of $510 million and has 19,000 employees. In 1943 Pepsi adopted the red, white and blue color scheme and introduced a new modern looking logo. It wasn't until 1974, that Pepsi became the number one drink in super markets with their Pepsi Light one calorie diet cola.
In 1976 through 1978, they acquired Taco Bell, Pizza Hut and adopts its Code of Worldwide Business Conduct. In 1984 Pepsi made advertising history as Michael Jackson and his brothers usher in a new generation of Pepsi advertising in two of the most eagerly awaited television commercials featuring music marketing.
Since their inception, PepsiCo has been a beloved soda and still attracts a lot of customers. Although they maintain a highly touted image, something happened in the advertising industry that scared PepsiCo enough to contact us. When people started choosing Coca-Cola over Pepsi they knew they needed to do something.
Dating all the way back to their beginning, Pepsi has used movie stars and sports celebrities to use in their advertisements. Everyone from Michael Jackson to Michael Jordan has been involved in one way or another trying to help out Pepsi. Michael Jordan advertised the drink Gatorade, after Pepsi stole Mike from Coca-Cola. Pepsi offered Michael Jordan $1.4 million a year over a decade to be Gatorade's first and only endorser. (Smith, 2014).
Pepsi contacted us with a few questions that we as an investigative team needed to figure out. The first was how did this come into being? What did Pepsi do that made their numbers drop to put them in second place, how is this possible? Next, they want to know what they could do to become number one. Lastly, they want to know if Coca-Colas ads could help them be number one.
Pepsi has global responsible marketing policies that requires them to provide key nutrition information on packaging to support consumers' informed of dietary decisions. Ensure that only products that meet their strict science-based nutrition criteria are advertised to any audience made up of more than 35% of children under the age of 12. They direct sales to schools that focus on water, juice, milk and low calorie beverages to support healthy nutrition habits among students. (PEPSICO, n.d.)
Attachment:- first_draft_project.rar