Objective: Make and develop a startup business. must include a Strategic Marketing Plan
The Developing the Strategic Marketing Plan: It needs to be on a Startup business.
The strategic marketing plan process typically has three stages:
1. Segment the market: -geographic, demographic, psychograhic, behavior
2. Profile the market segments: -revenue potential, market share potential, profitability
3. Develop a market segment marketing strategy: -market leader or product line extension, mass marketing or targeted marketing, direct or indirect sales after analyzing market segments, customer interests, and the purchase process, it's time to create the strategic marketing plan. the strategic marketing plan document usually includes:
4. situational analysis - where is the company now? -market characteristics, key success factors, competition and product comparisons, technology considerations, technology considerations, legal environment, social environment, problems and opportunities
5. marketing objectives - where does management want the company to go? -product profile, target market, target volume in dollars and/or units
6. marketing strategies - what should the company do to achieve its objectives? -product strategy, pricing strategy, promotion strategy, distribution strategy, marketing strategy projection.