Assignment:
1. Make a list for all applicable variables for company. (Blenders in the Grass, Camarillo, CA) (3 pages)
Demographic Variables: Age/Gender/Race/Ethnicity/Income/Education/Occupation/Family size/Family life cycle/ Religion/Social Class
Geographic Variables: Region/Urban, suburban, rural/City size/County size/State size/Market density/Climate/Terrain
Psychographic Variables: Personality attributes/Motives/Lifestyles
Behavioristic variables: Volume usage/End use/Benefit expectations/Brand Loyalty/Price sensitivity
2. External market analysis (1 page)
- Economic/technological/political and legal, cultural and social environment
3. Create SWOT Analysis for company (1 page)