Problem: A store specializing in collectible china and plates has decided to move into e-business. However, the store is unsure about how to get the word out about its new site and has hired your team to assist it.
Question 1: Write a mini-marketing plan that addresses the launch of the site and the maintenance campaign.
Question 2: Discuss the plan to decide what steps need to be taken.
Question 3: Advertising: Describe the launch and maintenance of the proposed advertising campaign.
Question 4: Promotions: Describe any promotions that you think should be run (such as sales, discounts, or bonuses) to existing customers who refer new customers.
Add references and cite AA style.