Nelson & Son's Construction, a home construction, remodeling, and repair firm from Colorado, values creative marketing and maintains a strong culture based on a commitment to quality work and "green" building practices. Even in the current down economy, Nelson has increased its marketing budget. The company also has arranged to do a mini-series on easy, "green" home improvement projects for a local TV station. Nelson & Son's Construction is exhibiting the qualities of which type of company?
a. sociotechnical
b. proactive
c. "built to last"
d. prospector firm
e. entrepreneurial