Business, E-Commerce/Internet - Year 4Description:e-business Problem.
Affiliate Programs and Networks:
1. How do they function? Write suitable an example of affiliate network in either B2C or B2B context.
2. What competitive advantage do they present?
3. What metrics are utilized to track and reward success in the affiliate program/network?
4. Write down the limitations of this as sales and marketing tool?
E-Marketplaces and Exchanges:
1. Write down e-Marketplaces and B2B Exchanges and how have they evolved and changed over last 5 years (cite statistics and examples to support answer)?
2. Write down the main benefits of participating in exchange or marketplace?
3. Write down the main hindrances which have prevented these from reaching revenue and market size predictions set forth in the late 1990s?
4. Write down the best practices which will make sure success?
Auctions:
1. How are auctions utilized in B2B relationships?
2. What role have online auctions played in B2C space?
3. Describe how B2C auctions have evolved (write statistics and examples to support answer) and explain main challenges and barriers which still exist.