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Logic behind positioning strategies

Assignment:

1. What are the macroeconomics factors(global and specific to india) influencing the dynamics of the industry?

2. How do companies position themselves in verticals of the value chain? What is the logic behind positioning strategies?

Please answer the questions using the attached PDF file provided above, 500 words each question , 1000 words in total.

Attachment:- Case Study 5.rar

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Business Management: Logic behind positioning strategies

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