DB:1
On the Krispy Kreme Doughnut pls respond to this question
Local variables (raw material, local produce, etc.) match the unique product changes you noticed? We want to match the local varaibles to the success and/or failures we research.
This creates a list of important variables for international businesses to use in strategic planning, product design, and local variances.
Anyone else see unique donuts that match the local produce?
DB:2
1. interactive: Read another learner's post whose country is once again different from yours and from the countries you commented on in interactive 1 and whose product may or may not differ.
Compare and contrast their findings to yours, draw and share your conclusion in a substantive response back to him/her.
Visit the cia.gov Web site and check the world fact book for the countries you have covered - 6 in total (your 2 and the interactive 4).
Explain your views as to the fit between product and location based on the following forces: political legal (3 factors), economic (3 factors), and socio-cultural ( 3 factors
2. and again I want you to respond back to this post.
Choose a doughnut/cinnamon bun/bread company with presence in two global markets. Access the two countries' specific Web sites for the product you wish to discuss.
•List the differences in product offerings in these 2 host countries and then compare same to home based product
•Go to your company's Web site in the 2 countries and discuss the promotion/advertising that is done there. Is it different or the same as the home base advertising? Explain
Thus subject was a little difficult due to it not being many doughnut/cinnamon bun/bread companies around that are global or at least in two countries. So since I'm assuming there will be a lot of Krispy Kreme and Dunkin Donuts postings.
So I've select my home town of California's to introduce to everyone Winchell's Donuts. Winchell's Donuts will be my selected doughnut company which has presence in the global markets of the United States, Japan and Saudi Arabia. These three global markets have a totally different product offering while maintaining the Californian Culture and quality of the product that has been in business since 1948.
The chain's marketing slogan was "Home of the Warm 'n Fresh Donut". It also offers its customers a 14-doughnut dozen, as opposed to the standard baker's dozen of 13. (Wikipedia - Winchell's Donuts, 2017)
Back in 1948 the main marketing concept was cost, fast and convenience. A cup of coffee cost a dime and a doughnut was a nickel, so of course over the years marketing has changed.
With an increase in profits throughout the beginning up until the 80's. Winchell's opened locations in Japan and in Saudi Arabia which opened in the 1970's and revenues increased over $200 million per year and over 1000 locations. There aren't any product differences between while the original glaze donut is top selling in the United States which is fried in pure vegetable oil with no animal fats.
The French Cruller or Glazed Cruller in a top seller in Japan and the Boston Crème is the top seller among Saudi Arabian consumers for Winchell's. However all these areas had tied special flavors primarily due to their region, Japan tried a Green Tea Donut and even an Arabian Coffee Flavored Cake Donut. One main product difference is the coffee that was served in Saudi Arabian and Japan was slightly different than the other locations in the U.S. Saudi Arabian location provide a dark roast Saudi Arabian coffee while Japan experimented with varies flavored iced coffee and various hot tea flavors.
While having profit issues in the early 80's lasting until the mid-80's which was primarily due to new ownership and marketing change concept, the company finally returning to profit increase in 1992 while marketing the slogan "Warm n' Fresh Donuts" (Wikipedia - Winchell's Donuts, 2017). In 1998 a new, higher quality blend of coffee called Legendary Gold was introduced to focus more on the coffee and a donut ad campaign.
The target was Starbucks and Dunkin Donuts Customer. Also Winchell's got rid of the traditional Styrofoam cups and replaced with a more environmentally friendly type of cup to go with their "Warn ‘n Fresh" Donut. Winchell's has always been word of mouth advertising in the United States especially in California, however local commercials are the way of advertising in the Saudi Arabian Market and lastly Japan using a lot of digital advertising such as messaging delivered through emails and banner ads.
In my opinion for Winchell's to prevent another profit decreases they will have to invest in social media, apps and etc. This is the way of the future and also in order to compete on the same line with Dunkin Donuts and Krispy Kreme this will have to take place. Also since the closing of some of the store and the varies mergers, Winchell's has introduced a product mix which was needed due to Dunkin Donuts and Krispy Kreme offering a variety of donuts.
So years ago they started to offer a product mix, adding bagels, fruit flavored and other ingredients being added before baking which I think was a great plan for the company products. From a promotional stand point Winchell's offer shaped doughnuts for certain holidays like Valentine's Day, Halloween and etc. This is a must for promotional ads during the holiday even if it's only word of mouth and banner ads.
Currently now Winchell's is still around and doing well considering Krispy Kreme and Dunkin Donuts has entered into the markets were their locations are. In order to remain social media needs to be a new target more than ever and also online marketing approach will help in markets that are aware of what delicious donuts they have.