Question 1
Select a destination for a vacation. Find a fare for a round-trip flight to your chosen destination, departing on Friday and returning the following Friday. Next find the fare for the same flight but departing two weeks later.
• List you departure-airport and destination-airport.
• What are the two fares?
• What is the difference between the two fares?
• Why do you think there is a difference in the fares?
• What are the fixed and variable costs for the airline in relation to the customer? In relation to the flight?
• What considerations must the airline make in adding or getting rid of a destination?
Question 2
As the U.S considers the adoption of IFRS, changes exist between presentation and disclosure in current U.S GAAP and IFRS. Based on your research, what are some of the similarities and differences between U.S. GAAP and IFRS? Would the adoption of IFRS increase transparency of U.S. based financial statements? Please support your response.
Question 3
The success of a business can depend on a company's competitive and marketing strategies. One of the most successful competitive businesses out there today is Nike. While being so successful and dominating in the world of athletic apparel, even Nike has to have effective competitive strategies.
What competitive advantages or disadvantages do you think Nike has over many of their competitors? What do you think Nike has to do in the future to maintain their strong competitive position and to stay on top?