Legal and ethical representation of companies
Problem: Why has marketing continuously been a focus of concern in regards to both the legal and ethical representation of companies? Do you think this concern is warranted? Why or why not?
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As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
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Here in Los Angeles we took a lot of static when smoking was banned in bars and restaurants. Now, even the jaded New Yorkers are doing it! From a health perspective there are serious questions about second hand smoke.
You are an entrepreneur starting a new retail business. Examine the legal and ethical considerations you would make during the hiring process, as well as the legal and ethical ramifications of mismanaging the staffing process.
Research an actual company from the business world that has been cited for violating ethical practices as well as legal violations. Unfortunately, there is a host to select from that have committed such acts.
Do you believe we will see a new wave of legislation to prevent ethical misconduct as a result of our current global financial crisis? If so, do you think it can effectively manage these risks?
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