Chapter 5 - Analyzing Consumer Markets True/False Questions
1. Nike sponsored the Brazilian national football team in order to "authenticate" the brand.
2. Culture is the most fundamental determinant of a person's wants and behavior.
3. Social classes are relatively heterogeneous and enduring divisions in a society.
4. If you reject the values of a particular group, it is considered a dissociative group.
5. Religious, professional, and trade union groups are types of secondary reference groups.
6. An opinion leader is a person who offers informal advice or information about some product category.
7. The value of the social class concept to marketers is that members of a given class tend to share similar values, interests, and behavior.
8. Usually people from the same subculture, social class, and/or occupation have essentially the same lifestyle.
9. One's family of orientation and one's family of procreation are the same thing for most people.
10. Family members constitute the most influential primary reference group.
11. The buyer's age and occupation are considered personal factors that may affect buying decisions.
12. Perception involves selecting, organizing, and interpreting information inputs to create a meaningful picture of the world.
13. Most human behavior is learned.
14. A brand's mental map is meant to illustrate consumers' memory retrieval.
15. The buying decision process will involve all the same stages sequentially regardless of whether the purchase reflects high or low involvement.
16. If in order to buy a computer, James visited several electronic stores, read magazine reviews, and talked to several friends, we would say he faced a highly involving purchase.
17. The consumer's evaluation of alternatives begins with a need, progresses through analysis of the bundle of attributes, and results in a determination of the benefits the consumer needs to meet his/her needs.
18. Post-purchase satisfaction is a function of the consumer's product expectations and the product's perceived performance.
19. Marketers can use post-purchase communications to reduce order cancellations.
20. Consumer product disposal is of little interest to marketers.
Multiple Choice Questions
21. Each of the following is considered consumer behavior, EXCEPT:
a. selection of a product.
b. production of a concert.
c. use of public transit.
d. acceptance of a political idea.
e. disposal of trash.
22. Which factors have the broadest and deepest influence on consumer behavior?
a. Personal.
b. Organizational.
c. Social.
d. Cultural.
e. Psychological.
23. Within China, Tibetans, Buddhists, and the Han Chinese are all examples of:
a. social classes.
b. subcultures.
c. psychographically defined groups.
d. geographically defined groups.
e. cultures.
24. are relatively homogeneous and enduring divisions in society, and may exhibit distinct product, brand, and media preferences.
a. Subcultures
b. Reference groups
c. Social classes
d. Demographic groups
e. Cultures
25. Lee is constantly begging his mother to buy him an iPod because the most popular kids at his school all have one. His mother contends that he'll just break or lose the music player if she buys it for him. For Lee, the most popular kids in his school are an example of a .
a. subculture
b. reference group
c. social class
d. demographic group
e. culture
26. A(n) is likely to offer informal advice and information about a product or product category.
a. primary reference group
b. aspirational reference group
c. opinion leader
d. brand monger
e. diversity marketing program
27. Li Ming worked in the Chinese Navy from 1994-2001. He still holds fast to the values he learned while a sailor and even has contact with some of his Navy buddies sporadically. His allegiance to the Navy affects his opinions about many facets of life. For Li Ming the Navy is a(n) reference group.
a. aspirational
b. secondary
c. dissociative
d. associative
e. primary
28. are those groups a person hopes to join.
a. Aspirational groups
b. Dissociative groups
c. Membership groups
d. Family group
e. Professional groups
29. Which of the following types of groups consists of members whose values or behavior an individual rejects?
a. Aspirational groups.
b. Dissociative groups.
c. Membership groups.
d. Family group.
e. Professional groups.
30. One's family of is made up of one's parents and siblings.
a. preference
b. orientation
c. invention
d. procreation
e. later life
31. Which of the following is the most influential primary reference group?
a. Family.
b. Social class.
c. Friends.
d. Coworkers.
e. Celebrities.
32. A person might have a role and its related status in which of the following?
a. Their family.
b. Their church.
c. Their bridge club.
d. All of the above.
e. None of the above.
33. A consists of the activities that a person is expected to perform.
a. role
b. value
c. culture
d. position
e. moral
34. Which of the following would NOT be considered a personal factor that might influence consumer buying behavior?
a. Age.
b. Economic circumstances.
c. Personality.
d. Values.
e. All of the above are all personal factors that might influence consumer buying behavior.
35. David Zhou is married, has one kid at home at the ages of 12, and has moved up to middle management. This information tells us which stage of the cycle David is in.
a. psychological life
b. business
c. consumer household
d. family life
e. socio-demographic