Marketing major
1. Exporting is considered as essentially a developmental process. What are the stages in which this process can be divided?
2. Nike provides technical specifications to a subcontractor or local manufacturer for its products. What is this arrangement called and what are its major benefits and drawbacks?
3 Companies like Anheuser-Busch, Corning Glass, and GM have learned a lot by using joint venture as a mode of entry into a foreign market. Some of their experiences are not very positive. What are the disadvantages of joint venturing?
4. Maslow's hierarchy of needs provide a useful framework for understanding how and why local products and brands can be extended beyond home-country borders. How can Maslow's needs hierarchy be used in global marketing?
5. Laws and regulations in different countries frequently lead to obligatory design. Giving examples, show how this can have an impact in global marketing.