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Kraft foods-swot analysis

Kraft Foods-SWOT Analysis

Task: How are they used and the synergies they create that make them strategically valuable?

A) Tangible Resources

1. Phyical Resources
2. Financial Resources
3. Human Resources
4. Other

B) Intangible Resources

1. Technical Resources
2. Intellectual Resources
3. Goodwill
4. Other (cultural, reputational, strategic alliances)

C) Distinctive capabilities

1. Archietecuture
2. Reputation
3. Innovation

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HR Management: Kraft foods-swot analysis

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