Problem:
Research costs resources, and resources are always scarce things in organizations. So allocating resources to research of any sort requires deciding that its results are potentially more valuable than the results that might be obtained by spending the resources on something else (such as advertising, or executive bonuses, etc.) Such decisions are problematical enough when the research is technical and the results potentially translatable into bottom-line dollars. But when we're talking about behavioral science research, tracing and quantifying possible results and relating them to organizational goals and priorities may be almost impossible.
What sort of justification can you offer as to why an organization -- any organization -- should expend resources on the kind of social/behavioral science research that you're learning about here?