You are a consultant for the business 'CSU eCommerce Consulting Services'.
It is your role within the company to respond to customers that have lodged an eCommerce query that requires action.
All clients that you are directed to respond to have an ongoing relationship with your company and have pre-paid blocks of time for any queries they have.
Clients need to know that the advice is accurate so you will need to provide references to backup your assertions.
References used must be from reliable sources; Wikipedia or other crowdsourced services may contain accurate information, however this advice needs to be backed up with reputable sources that can withstand scrutiny.
Be sure to read the marking criteria to see how you will be assessed. Overall it is important to have a mix of relevant theoretical concepts and real world examples presented in a manner that the client can understand.
Task Requirements
You are to write a professional business style email response to the following client. A response template is provided under 'Presentation' below.
Your completed response with references should be prepared in Word format and submitted via www.turnitin.com .
Client 1
Name: Mr Rick Stone
Background: Business owner of music promotion company, 'Stone Promotions'.
Incoming correspondence:
Hello,
My company 'Stone Promotions' organises and promotes up and coming music artists across regional Australia. We connect high quality artists with regional venues in every state and territory.
Currently we partner with ticketing companies to handle our ticketing process but we have recently contracted a web developer to develop a website and ticketing system so we can move away from costly transaction fees.
This developer specialises in the development of payment and ticketing systems however I need your assistance on another aspect.
With the growth of social networks and the use of mobile technologies I wish to have a proposal written outlining what options we have in the mobile and social space. Once the first iteration of our new website is complete I wish to move on both mobile and social strategies.
So I need to know what directions to take in mobile and social (and why) and any risks involved. This should include examples of solutions we should use and similar businesses that have enabled social and mobile strategies.
New technologies we should harness to increase sales would be great to know as well.
Rationale
The objective of this assessment is to develop your ability to:
- Analyse technology needs in specific situations and develop customer-focused plans and correspondence
- Evaluate problems posed by utilising electronic commerce.