It is normal for a company’s realized strategy to end up...
1. left unchanged from management’s original planned set of actions and business approaches since making on-the-spot changes is too risky.
2. entailing a combination of defensive moves to protect the company’s market share and offensive initiatives to set the company’s product offering apart from that of rivals.
3. mimicking the strategies of other industry members since all companies are confronting much the same market conditions and competitive pressures.
4. Becoming a mirror image of its business model, so as to avoid impairing company profitability.
5. blending deliberate actions to improve the company’s competitiveness and financial performance and unplanned reactions to changing circumstances and fresh market conditions.