Assignment:
Question
1) Write an introduction to set the scene for an action orientated IMC plan for a very specific Target Market (TM), relating to a Brand, Product or Service. (reference the organisation)
2) Describe the TM using at a minimum the 4 typical segmentation variables in the included table, provide at least 2 references relating to segmentation of markets for understand target markets.
3) Using at least 5 different marketing communication tools, design a communication schedule to move your TM from awareness to action. Include a schedule and highlight the integration of tools across the roll out to the TM. Include a brief reference for each chosen tool.
Response:
In this document.
Introduction
Target Market
Dimension
Target Market 1
Description
Demographics
Geographic
Psychographics
Behavioural
Profiles
Communications Plan
Comms Tool
Goal
Detail
Target
Timing
Schedule
Integration
Bibliography
Minimum 8 references required.