Introducing a new organic gourmet salad


Problem: I am introducing a new organic gourmet salad dressing product for my company. This product can be use for salads and for marinate poultries, meat and seafood. The product comes in a varities of flavors in both regular and diet.

Address the definition of my company's target market(s) for this product?

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Marketing Management: Introducing a new organic gourmet salad
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