-Select a recent product launch
-Introduce the product - who is the user, what is the pain point, what is the benefit (value to the consumer) and what are the "reasons to believe" (features that deliver the benefit)?
-In your opinion, is it successful or not? Why? Use TWO of the following frameworks to structure your analysis:
User, Need and Insight (Point of View)
Segmentation, Target and Positioning (including writing a Value Proposition statement)
Marketing Mix / 4Ps
5Cs
R-W-W
-No more than 3 pages (excluding title page), 1.5 spaced, 11pt Arial font. On your title page, include a picture of the new product.