PROFESSIONAL REPORT BRIEF
Purpose: The purpose of this assessment is to enable you to apply knowledge and skills learnt through the course to a real situation. Application of concepts and theories enables you to demonstrate sound knowledge of the course material and provides you with the skills and confidence to be able to transition your knowledge in to professional situations.
Requirement: You are required to construct an inductivereport on an International Strategic Management topic. The development of an inductive report is a strongly applied piece of work and must link theory and realism.
The focus of your report is a New Zealand enterprise who is, or could, undertake international expansion. Your report will provide the enterprise with their international strategy.
Please remember that the report must demonstrate comprehension of the whole international strategic management field, and address the learning outcomes. Therefore, whatever enterprise you choose you must make conduct significant independent research, make utilise the strategic management frameworks, concepts and terminology that you have encountered in workshops and self-learning.
Refer: You should read the following Learning guides:
- Critical reading
- Writing a professional report
Length: Approximately 15 - 20 pages(approximately 6,000 words), plus bibliography and appendices
Learning outcome(s) addressed: ( Objectives of report)
1. Undertake strategic analysis of an organisation within the international business environment.
2. Engage in problem-solving to construct the strategic options available to organisations internationally.
3. Develop intellectually strategic management plans to enable organisations to effectively pursue opportunities and mitigate risks.
4. Evaluate the quality and progress of a proposed, or actual, international business strategy, and how to monitor this.
Companies suggested to select for this report are:
1. A-ward
2. Michael Hill
3. Invivo Wines
4. Ice Breakers
OR suggest any other NZ based company.
Under Discussion Section, make 2/3 Section &sub-section & explain following:
1. Concepts
Brief about this section in short
1.1 Environmental Factors( Discuss any5-6 as per nature of company)
Strategy positioning
Expanding the market: Leveraging products and competencies.
Core competencies.
Location economics
Creating a global web
Experience curve
Learning effects
Economies of scale
Pressures for cost reduction
Pressures for local responsiveness
Differences in customer tastes and preferences
Differences in infrastructure and traditional practices
Host government demands
1.2 Strategy Available( DISCUSS ALL BELOW MENTION STRATEIES)
Global standardization strategy
Localization strategy
Transnational strategy
International strategy
2.Findings
Describe out of above mentions factors and strategy, which is suitable for the company.
3.Analysis & critique
Explain why the suggested strategy is suitable covering all relevant points
NOTE: NO VALUE CHAIN , S.W.O.T & PESTLE ANALYSIS IN THIS REPORT