Problem:
I want assistance in developing a 15-to 20-slide (plus one reference slide) Microsoft® PowerPoint® presentation with detailed speaker's notes that analyzes my chosen international business opportunity (importing/selling mobility products, such as walkers & wheelchairs in China). It must include at least 3 resources and follow the outline below.
- Introduction
- Description of product to be exported
- Characteristics of target market
o GNP/capita
o GNP/capita growth rate
o Size of market
- Market screening
o Basic need potential
o Exchange rate trends
o Import restrictions
o Price controls
o Government and public attitude toward buying American products
o Size, number, and financial strength of competitors
o Sociocultural forces
- Attitudes and beliefs
- Languages
- Education
- Export marketing strategies
o Promotion methods
- Conclusion.