Assignment:
Conduct an internal and external environmental analysis for your proposed business. My business is a Candy Store.
Use the information obtained from your internal and external analysis, as well as the lesson learned from the Considerations of a Strategic Plan: List assignment.
Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
o External forces and trends considerations:
- Legal and regulatory
- Global
- Economic
- Technological
- Innovation
- Social
- Environmental
- Competitive analysis
o Internal forces and trends considerations:
- Strategy
- Structures
- Processes and systems
- Resources
- Goals
- Strategic capabilities
- Culture
- Technologies
- Innovations
- Intellectual property
- Leadership
Write a 1,400-1,750-word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:
o Include economic as well as legal and regulatory forces and trends.
o Critique how well the organization adapts to change.
o Identify issues and/or opportunities:
o Identify the major issues and or opportunities that the company faces based on your analysis above.
o Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
o Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.
Format according to APA standards and citations.