Internal and External factors of business operation
External factors: A firm can't exercise any control over these factors. Thepolicies, plans and programmes of the firm must be formulated in the light of these factors. Significant external factors imposing on the decision-making process of a firm are economic system of the country, cycles, fluctuations in national production and nationalincome, industrial policy of government, trade and fiscal policy of government, licensing policy, taxation policy, trends in foreign trade of country, general industrial relation in country and so on.
Internal factors: These factors fall under the control of a firm. These factors are associated with business operation. Knowledge of these factors aids the management in taking sound business decisions.