1. Interacting with customers on a regular basis and giving them reasons to maintain a bond with the company over time is the result of the pursuit of ________.
A. differentiated marketing
B. global marketing
C. services marketing
D. relationship marketing
2. When Wal-Mart tracks the habits of the 100 million customers it has each week and responds with products and services directed toward their needs, it is illustrating a form of marketing known as ________.
A. differentiated marketing
B. database marketing
C. grocery marketing
D. extended marketing
3. Social critics have maintained that marketing leads people to buy products they do not want and do not need. However, the failure rate of new products that are heavily marketed is reportedly as high as 80 percent. How can these two seemingly opposite views of marketing be reconciled?
A. the social critics are simply wrong. People are not influenced by marketing
B. consumers are highly influenced by marketing, but some products simply fail anyway
C. marketing does have an influence on consumers, but marketers simply do not know enough about people to manipulate them any way they please
D. purchase is a function of marketing, but business failure is unrelated to marketing