Intensive distribution
Problem: For which of the following products would its manufacturer be more likely to use intensive distribution?
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If a marketing manager uses the task method to budget for marketing promotions, are competitor's promotions spending levels ignored? Explain your thinking and give an example that supports your point of view.
What strategy decisions are needed in the personal selling area? Why should the marketing manager make these strategy decisions?
What is the personality of the brand of the product you chose? One way to answer this question is to ask, "If this brand were a person what would it look like? Would it be a tall man in a conservative suit and tie?
Taken together, these forms of promotion are called a promotional mix. Here is a good discussion of the components of this mix, with emphasis on the pros and cons of each:
• Identify typical misconceptions about marketing, why they persist, and the resulting challenges for marketing management. • Define what marketing and marketing management really are and how they contribute to a firm’s success.
Please assist with the comparison of Rolex Watches versus Timex Watches with the following question. Problem 1) Describe each company's target market. Do NOT include definitions of target market or segmentation.
Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructo's approval of your product or service before beginning this project.
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