After you select a target market and determine your product, price, and distribution strategy, it's necessary to communicate to your target customers that you have a business, service, or product from which they will benefit. This section of the project focuses on how you will design and implement an integrated marketing communication campaign that will reach your target market. The product is a shoe that we are marketing.
Discuss the key themes of your campaign and link them to how your business, service, or product will satisfy your target market needs. Describe each element of the promotional mix in detail and explain how you will integrate the different elements of your promotional mix toward the target market using the key themes.
Your integrated marketing communication campaign is also the most expensive portion of a marketing plan, so part of your assignment is to include a project budget for your integrated marketing communication campaign. Your budget is capped at $125,000 and should cover all aspects of the integrated marketing communication strategy, including purchasing of media time or space and creation of advertisements. Rough estimates are acceptable, but you should get advertising rates from the different media choices you make.
Support your work with examples, references, or personal interviews.
Submit your answers in a 3- to 4-page Microsoft Word document
Cite any sources using the APA format on a separate page.