Question 1: Assess the INFORMATION NEEDS of target market(s). What infomation will your potential customers need, (e.g. address of premises)?
Question 2: Indicate whether any PERSONAL SELLING will be involved and if so what forms this will take. If not explain why not. If so:
Question 3: What training should be received?
Question 4: What incentives will the sales force earn?
Question 5: How will you evaluate selling performance?
Question 6: Set COMMUNICATION OBJECTIVES for your service. What do you want to achieve in what time frame in terms of your communicating to your potential customers?
Question 7: Develop an effective COMMUNICATIONS STRATEGY.
Question 8: What advertising media are to be used?
Question 9: Develop an effective public relations program for your business.
Question 10: Decide what sales promotions you are going to use.
Question 11: Describe how you will measure ADVERTISING AND PROMOTIONS EFFECTIVENESS.