Boston Beer Company (Samuel Adams)
Analysis of Strategy (Approx. 3 - 4 pages)
- Include your company's corporate-level strategy (diversified or single-business), business-level strategy (Porter's five generic strategies, as well as basic strategic initiatives), and business model (how does the company generate revenues, lower costs, and maximize profit?).
- Make sure to also analyze the effectiveness of these chosen strategies.
SWOT Analysis (Approx. 4 - 5 pages)
- Strengths/Weaknesses (firm-level), Opportunities/Threats (industry-level)
- List these in bullet points (10 - 20 each), list in order of importance, and then pick the key important ones to describe/analyze.
- Make to distinguish competences, core competences, and distinctive competences (and competitive advantage).
- Does this company's strengths match its opportunities?
- Does this company's weaknesses match external threats?
Grading Criteria:
Analysis of Current Strategy and Business Model
- Do you accurately analyze Boston Beer's Corporate-level Strategy and Business-level Strategy?
- Business Model: Do you provide a thorough explanation of recent strategic moves enacted by Boston Beer?
- Overall, do you assess how well Boston Beer's strategy is working and provide evidence to back up your arguments?
SWOT Analysis of Boston Beer
Strengths/Weaknesses
- Do you accurately identify Boston Beer's primary strengths and weaknesses?
- Do you identify Boston Beer's core and distinctive competences?
Opportunities/Threats
- Do you accurately identify the key environmental opportunities and threats in the industry?
Overall SWOT Analysis
- Do you assess whether the Boston Beer's strengths match environmental opportunities/threats?
- Do you assess whether the Boston Beer's weaknesses match environmental opportunities/threats?