Assignment
Module of Business Plan: Marketing Plan
You are continuing to develop your business plan. In this component you will develop a marketing plan that includes your branding scheme and your proposed advertising methods for your services. The following elements are required for this:
Introduction: Please re-introduce your target market, size of facility and total membership.
I. Branding: Development of brand recognition is key to your business. This should include (at a minimum):
A. Company Name
B. Company Tagline
C. Company Logo
*These need to be in the body of the paper.
II. What advertising methods will you use to attract members:
Examples: Newspaper, periodicals, television, radio, internet, flyers, brochures, etc.
A. Should identify at least two major advertising tools.
B. With each type of advertising you need to identify when, how many and what estimated annual costs will be for each.
C. Should supply at least two actual samples of the advertising tool you are going to use.
Make sure you document all sources accurately and in APA format.
Assignment- Comments
- Make sure to restate location, and type of business
- Need two marketing samples
- Have only one estimated pricings of marketing pieces
- References on cost, in body of paper and on Reference pg
- Should be good quality, sample marketing pieces
- Should be good quality logo, name and tagline
- Put logo and name in the body of the paper.
- Clearly indicate what name and /or tagline and logo is.
- Identify totalestimated budgeted marketing cost estimation for the year.
- Identify breakouts on number of ads, number of lines (for newspaper ad), cost per ad, cost total, how many days, months, etc. it will run.
- Use correct formatting of references in body of paper and on reference page.
- Put phone, address, website, etc. on the flyer or brochure.
- Cost for bus ad: per bus, per time frame
- Radio: cost per ad, min. per ad, number of times a day, a week, etc. it will run.
- Brochure: cost per brochure, number of brochures, mth, week, etc. and total costs.
- Do not take someone else's slogan, graphic, etc. You need to develop your own.
- Do not use someone else's advertising scheme and verbage.
- Don't mention extra advertising options that you don't have a sample for.
- Try to avoid a lengthy tagline.
- Never be ambiguous: " I think I will have...", "I may choose a color scheme of...."
- Make sure to restate location, and type of business
- If you attach an advertisement of flyer, billboard, etc., please say, "Please see Figure 1 for a sample of..."
- Follow the order of the outline.
- All drafts should be in written paragraph form, no outlining. This will affect your grade.
- Always re-read your work.
Attachment:- Assignment-Resources.rar