Question: In this assessment, you will be required to demonstrate your understanding of the principles of effective communication explored throughout the unit. You must choose two current examples of business communications: an excellent business communication and a poor one.
The case study should demonstrate comprehensive research and should do the following:
Describe each business;
Compare and contrast the nature of the communications;
Identify what types of communication worked and what did not; and
Explain why the particular communication enhanced or damaged the business.
You must present your findings in a 5-10 minute oral presentation to the class using persuasive language. The presentation must be accompanied by a 1500 word written report.