Difference between strategic, long-term and short-term goals.
In the case of Enron, their long term goal would have been along the lines of increasing stature within the market while increasing revenue. However their short term objective, whether admitted or not, became to illustrate higher profits to investors even if by deceit. Their short term objective caused the company to fail.
Putting the obvious unethical and illegal behavior aside, how can a manager make certain their short term objectives are aligned so their long term goals can be realized?