1. In terms of consumer perception, slogans, advertisements and product information are considered to be ______________.
1. Emotional stimuli
2. Physical stimuli
3. Metaphysical cues
4. None of the above
2. Stereotypes are used by consumers as a means of classifying, which helps to simplify judgements when information is lacking or when there is an overload of information. They are also referred to as ______________.
1. Consumer expectations
2. The halo effect
3. Summary constructs
4. Heuristics
3. The first stage of the process of perception is ______________.
1. Fragmentation
2. Exposure
3. The sensory process
4. Attention
4. Operant conditioning is a process through which an individual learns to perform behaviours that produce positive outcomes and avoid behaviours that yield native outcomes. It is also known as ______________.
1. Classical conditioning
2. Instrumental conditioning
3. Massed learning
4. Skinnerism
5. An advertisement showing a picture of a female pig feeding her piglets in a confined cage, with text advocating a ban on all ‘sow stalls’, is an example of the use of ______________.
1. Misinformation
2. Both a rational and emotional appeal
3. An emotional appeal
4. A rational appeal