Short essay question on consumer behaviour
In Singapore Louis Vuitton has developed an impressive boutique. Inside the boutique there is a bookstore offering a carefully curated selection of books on travel, design, art and culture. The nautical-inspired spaces utilize traditional materials of the seafaring world, including the timber used for ships. The men's section also features nautical accents rendered in timber, while the Women's Universe has masts of sailing ships suspended in the air. The mezzanine is devoted to travel, with views of the Singapore skyline, a display of the newly launched men's travel apparel, and a private VIP lounge reminiscent of a cabin on an ocean liner. The lounge extends to an outdoor loggia, which appears uncannily like a deck on a luxury yacht.When companies like Louis Vuitton design experiential contexts, we have seen how they usually focus on the theme and staging of the experience as well as the actions of consumers. In the case of Louis Vuitton, what is the theme, staging and actions that are characteristic of a boutique like the Louis Vuitton store described above? Answer below. You can use bullet points for your answer.