In a mass marketing
In a mass marketing strategy, the marketing mix is designed to appeal to the broad-est market in an undifferentiated approach in the assumption that everyone will respond in a like manner to the marketing mix strategy.
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in a mass marketing strategy the marketing mix is designed to appeal to the broad-est market in an undifferentiated
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in a market segmentation approach the marketing mix is designed to appeal to subgroups of consumers who are as
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