The Assignment -
Review the case study and consider how you might market the health care organization. For guidance on developing a marketing plan, refer to Chapter 15, "Marketing Planning" in this week's Learning Resources.
https://services.hbsp.harvard.edu/services/proxy/content/62765961/62766004/ad1f8dff4b4f3791618898779bef3cf6
Part 1 - In a 20 pages marketing plan, address the following:
- State assumptions
- Gather initial information
- Audit the market
- Determine the marketing strategy and business communication standards to be used
- Assess due diligence (any operational, financial, or human resources requirements needed to implement the plan)
- Set marketing goals and objectives
- Describe any benchmarks from other competitors or industries
- Prioritize marketing objectives
- Specify marketing actions
- Explain any global marketing issues in the marketing plan
- Specify any limitations to implementing the plan
Part 2 -
Then, create either a slide presentation OR executive summary to present to the facility's leadership.
- The 10- to 12-slide presentation should include presenter notes of 100- to 150-words per slide. Your presentation should summarize and defend your marketing plan. Be sure to use best practices of business communication.
- The 2-page executive summary should summarize and defend your marketing plan. Be sure to use best practices of business communication.