Task: Select an organization in which you are familiar. Prepare a paper in which you describe the importance of marketing research to your selected organization's management team. In your paper address the following:
1. Define market research.
2. If your selected organization uses marketing research, identify the different types of marketing research that would be beneficial to the organization.
3. If your selected organization does not currently use marketing research describe the different types of marketing research that would be beneficial to the organization.
- Please use and provide all necessary references.
- Be sure to properly cite your references. If you used an electronic source, include the URL. If you used a printed source please attach a copy of the data to your paper.