Assignment:
Part 1
Nature of Study
The qualitative method chosen will allow in-depth study of a group of individuals. Qualitative methods also acknowledge researchers to understand opinions and the thought process of respondents that can be used to create new ideas and concepts (Saunders, Lewis, & Thornhill, 2015). This qualitative method will allow the investigating of current or even particular service or branding positioning and marketing strategies. This research study is not an attempt to count, measure, or offer any statistical validation, so the quantitative method would not suffice.
The case study design will enable researchers to obtain information through language and practice from the natural working environment. This design allows researchers to focus on words instead of numbers. Case study research design can have testable hypotheses and enable to study on the phenomena. The advantages of using case study designed are that it will allow researchers to study different complex phenomena within context. When the case study is applied efficiently, it can be a valuable method for business organization and event research to evaluate the program (Saunders, Lewis, & Thornhill, 2015). This type of design can also show what activities used with current crisis management programs (El-Akruti, Kiridena, & Dwight, 2019).
References
El-Akruti, K., Kiridena, S., & Dwight, R. (2019). Contextualist-retroductive case study design for strategic asset management research. Production Planning & Control, 29, 1332-1342.
Saunders, M. N. K., Lewis, P., & Thornhill, A. (2015). Research methods for business students (7th ed.). Essex, England: Pearson Education Unlimited.
Part 2
Ryan, M., Erck, L., McGovern, L., McCabe, K., Myers, K., Nobrega, S., & Punnett, L. (2019). "Working on Wellness:" protocol for worksite health promotion capacity-building program for employers. BMC public health, 19(1), 111.
The article highlights the importance of initiating programs that improve employees' wellness in the workplace. According to the author, most American workers face different complications, including diabetes, obesity and cardiovascular disease. These arise due to factors such as inadequate physical activity, not consuming healthy foods and an increase in tobacco products. As such, employers must develop a conducive workplace environment that can help to limit the number of stressors and promote healthy behaviors. The article further states that most medical care insurance in the U.S is funded by employers to cover their staff.
Thompson, J., Schwatka, N., Tenney, L., & Newman, L. (2018). Total Worker Health: A Small Business Leader Perspective. International journal of environmental research and public health, 15(11), 2416.
The article elaborates on why organizational leadership needs to implement approaches that promote proper health and safety in small business environments. It further stipulates that the use of Total Worker Health (TWH) aids in defining the policies, practices, and programs that enhance safety and limit the number of hazards. The author believes that proper leadership entails promoting health awareness, supportive mechanisms, and fairness. As such, managers of small businesses have increased health insurance benefits to their employees to promote productivity.
Corlette, S., Hoadley, J., Lucia, K., &Palanker, D. (2017). Small Business Health Insurance and the ACA: Views from the Market 2017.
This article highlights how the introduction of the Affordable Care Act (ACA) has helped in improving health insurance accessibility to employees in smaller organizations. According to the paper, the ACA was designed to increase health coverage options and aid in reducing administrative costs for developing enterprises. Furthermore, most small businesses appreciate the effectiveness of providing health insurance programs to their workers. Historically, they have been paying more than larger employers due to their inability to negotiate for better terms. Before the enactment of the ACA, a small business could only offer coverage to only a small percentage of their employees but since this implementation, have improved to offer better packages for all staff.
References
Corlette, S., Hoadley, J., Lucia, K., &Palanker, D. (2017). Small Business Health Insurance and the ACA: Views from the Market 2017.
Ryan, M., Erck, L., McGovern, L., McCabe, K., Myers, K., Nobrega, S., & Punnett, L. (2019). "Working on Wellness:" protocol for worksite health promotion capacity-building program for employers. BMC public health, 19(1), 111.
Thompson, J., Schwatka, N., Tenney, L., & Newman, L. (2018). Total Worker Health: A Small Business Leader Perspective. International journal of environmental research and public health, 15(11), 2416.