Case Study 1: Consolidating Touch points for Saab
Question 1: Explain how implementing a CRM system enabled SAAB to gain a competitive advantage.
• Explain CRM
• Discuss the general competitive advantages for an organisation by implementing a CRM system.
• Discuss about the competitive advantages SAAB’s has gained by implementing a CRM system.
Question 2: Estimate the potential impact to Saab’s business if it had not implemented a CRM system.
• Discuss about CRM
• Discuss the general advantages for an organisation by implementing a CRM system.
• Relate how CRM would be advantageous to Saab.
Question 3: What additional benefits could Saab receive from implementing a supply chain management system?
• Discuss about Supply Chain Management
• Discuss the general advantages for an organisation by implementing a Supply Chain Management system.
• Relate how Supply Chain Management system would be advantageous to Saab.
Question 4: Create a model of Saab’s potential supply chain.
• Draw a Supply Chain Management model based on the information given in the case study.
Question 5: How is Saab’s CRM implementation going to influence its SCM practices?
• Discuss about CRM & Supply Chain Management
• Discuss the influence of CRM implementation on SCM practices.
• Relate the Siebel CRM implementation on Saab’s SCM practices.
Case Study 2: Fishing for Quality
Question 1: Describe the difference between transactional and analytical information and determine which type the Alaska Department of Fish and Game is using to make decisions.
• Explain Transactional information with their advantages
• Explain Analytical information with their advantages
• Give your decision on the type of information that the Alaska Department of Fish and Game is using to make decisions.
Question 2: Explain the importance of quality information for the Alaska Department of Fish and Game.
• Discuss about Real Time Information
• Discuss the general advantages of good information for an organisation.
• Relate a high quality information would be important and benefitting the Alaska Department of Fish and Game.
Question 3: Review the five common characteristics of high quality information and rank them in order of importance for the Alaska Department of Fish and Game.
• Discuss about Real Time Information
• Discuss the five common characteristics of high quality information.
• Rank the 5 characteristics in order of importance for the Alaska Department of Fish and Game. (Timeliness, Accuracy, Completeness,
Consistency, Uniqueness)
Question 4: Do the managers at the Alaska Department of Fish and Game have all the information they require to make accurate decision? Explain the statement “it is never possible to have all of the information required to make the best decision possible”.
• Write up a summary of how information was collected previously and how after the introduction of Oracle database system.
• Explain the advantages received by the Alaska Department of Fish and Game after implementing the new Oracle system.