Case Scenario: Gap, Inc. Introduction Sonia Syngal was appointed President and Chief Executive Officer of Gap Inc. in March of 2020. In an interview with the Stanford Graduate School of Business, Syngal directly addressed the 70% loss of revenue and $140 million in cash spending per week that occurred at the height of the COVID-19 pandemic, and how she plans to lead the executive leadership team to redefine their purpose. Syngal emphasized the decision to become "inclusive by design" and to use that as Gap's guiding North Star as it makes decisions, both big and small, going forward. Gap, previously known as The Gap Stores, Inc., seeks to become the most inclusive company in the world through implementing an action plan focused on strengthening employee, customer, and community belonging. The company uses something called the Authenticity Equation as a framework for its inclusive decision-making. The framework uses three components of authenticity-a considered approached, a connected process and output, and consistent engagement-to ensure Gap's brands and products manifest its promise. Implementation of this framework is mapped out in Gap's Power Plan 2023 strategy, a three- year vision put forth to grow purpose-led billion-dollar lifestyle brands that shape people's way of life