Imagine that you are a consultant hired by a company that has been a traditional brick-and-mortar company with almost no technology to support their marketing efforts. I want you to devise a plan and describe it to bring this company into the current century. Consider websites, social networking sites, and direct Internet communication (see something like Constant Contact™). Describe how you might use one or more of these. Some facts for you to consider. The company is a large manufacturing and sales company. They currently have a 40% market share of the widget market; down from 50%. They are worried. Most of their sales are B2B but they believe there to be a B2C market for widgets based on the increase in sales to that sector. Most of the B2C customers indicate that they knew of the company’s product but had a difficult time finding them and how to order.You will need to build your plan with a view to the competition. Review Porter’s Five Forces model below as an aid to developing a plan for competitive advantage.